"India is seeing the biggest and fastest investment in content for any country we have launched in," said Erik Barmack, vice-president of international originals at Netflix. Netflix, which is blocked in China, is investing millions in the world's second-most populous country to attract young consumers with access to cheap mobile data and an appetite for something different. Revenues from India's entertainment streaming industry are expected to be $823 million by 2022, up from $297 million in 2017, according to a PricewaterhouseCoopers report released this month. Others have not been on the same scale," Girish Menon, who tracks media and entertainment for KPMG said. "'Sacred Games" is probably the most high-profile content that has been made.
"Sacred Games," an adaptation of Vikram Chandra's 2006 novel of the same name, stars Bollywood stalwarts Nawazuddin Siddiqui, Saif Ali Khan and Radhika Apte.Īnalysts say the gritty underworld thriller sets a new benchmark for Indian-produced internet shows as providers seek to capitalise on the country's burgeoning number of smartphone users. Netflix's first original Indian series premieres on Friday as the US streaming giant battles with Amazon Prime for a slice of the country's fast-growing on-demand video market. This photo taken on Jshows Indian commuters walking below a poster of "Sacred Games", the upcoming Indian series on Netflix, in Mumbai.
Based on the acclaimed book by Vikram Chandra, Sacred Games hopes to win over not only the domestic audience but also Netflix's Western fans.
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